Selling a Home in Highland Park

Highland Park Jena Radnay September 25, 2023

Hey there, homeowners! If you're considering selling a home in Highland Park, then you're in for an exciting journey. Highland Park is a desirable location that offers a fantastic mix of history, culture, and natural beauty, making it an absolute magnet for potential buyers. However, selling a home, even in such a vibrant market, is an art form. You want to showcase your property in its best light to ensure it doesn't just sell but sells well. So let's get started with some top tips that will make your home truly stand out!

Tip #1: Understand Your Audience

Before listing your home, take a step back to understand the type of buyer likely to be interested in Highland Park. This area typically attracts families, young professionals, and sometimes retirees who appreciate the greenery and easy access to the city. Knowing your audience can guide your staging, pricing, and even the timing of your sale.

Tip #2: Stage Like a Pro

If you’re selling a home in Highland Park, staging is essential. Highland Park homes are known for their character—gorgeous historical homes, contemporary marvels, and everything in between. This is not the time to skimp on staging! Make sure your home looks spacious, clean, and, most importantly, like the kind of place someone would want to build a life in.

Tip #3: Highlight Unique Features

Every home has that special something that sets it apart. Maybe you have a finished basement that could serve as a home gym or a cinema. Perhaps your garden is a flower-filled paradise. Whatever it is, make sure it shines during open houses and in listing photos. Those unique features can often seal the deal.

Tip #4: Take Awesome Photos

In today’s digital age, your online listing is often the first impression buyers get. Make it count! Hire a professional photographer who specializes in real estate photography. They know how to make rooms look spacious and inviting and can capture your home in the best possible light—literally!

Tip #5: Set the Right Price

While Highland Park is a hot market, overpricing can sometimes cause issues or deter potential buyers. Consult with a real estate professional to analyze comparable listings and market trends to set a price that is both attractive to buyers and fair to you.

Tip #6: Use Local Knowledge to Your Advantage

Highland Park has a unique local culture. From amazing schools to charming local shops, you should be ready to discuss these perks when showing your home. Buyers will appreciate knowing how close you are to the park, local theaters, or award-winning schools. This is where a local real estate agent can really come in handy!
You might even consider creating a pamphlet or one-pager for interested buyers to grab when they stop by for an open house. This resource can describe the features and amenities of the house, but can also highlight proximity to conveniences like popular grocery stores, delicious restaurants, highly-rated schools, and other places of interest. If someone is moving to the area from out of town, they might not even realize all the wonderful things Highland Park has to offer right around the corner.

Tip #7: Don’t Ignore Curb Appeal

First impressions are important, and the outside of your home is the very first thing buyers will see. Invest in landscaping, repaint your front door, and ensure that your home looks beautiful from the outside to lure potential buyers inside.

Luckily, Jena Radnay has compiled a list of recommended vendors for you to choose from when sprucing up your home for sale! From driveway services to carpeting to junk removal, Jena has a recommendation to suit your needs.

Tip #8: Be Ready for Inspections

Buyers will often want to conduct a home inspection before finalizing the sale. Be prepared! Make any necessary repairs in advance and keep your home well-maintained to speed up the sales process. If you know of a potential concern, broken appliance, or leaky faucet in your home, take time to get these things fixed before beginning the selling process. It could save you a considerable amount of time and money down the road.

Tip #9: Keep It Clean and Be Flexible for Showings

No one wants to step into a home and see clutter or dirt. Keep your home spick and span, and try to be as accommodating as possible for showings. You might even consider hiring a professional cleaning service to make sure no dusty corner or spot of dirt is missed. The easier you make it for potential buyers to see your home, the quicker it will sell.

Tip #10: Choose the Right Agent

Last but definitely not least, picking the right real estate agent can make or break your selling experience. Opt for someone who is well-versed in selling homes in Highland Park, understands the local market, and has a proven track record of successful sales – like Jena Radnay!

If you're getting ready to sell and looking for someone who knows the ins and outs of the Highland Park market, look no further than Jena Radnay. With her unparalleled expertise and commitment to providing top-notch service, Jena is your go-to for all things real estate in Highland Park. Don't leave your home sale to chance; reach out to Jena Radnay today and take the first step toward a successful sale.

Work With Jena

Jena Radnay, and the focus of her real estate business, is all about people. Radnay’s love for real estate, houses, marketing, and people have allowed her business to grow organically, albeit explosively, in large part from referrals from her extensive network of contacts and connections.