When is the Best Time to Sell a House?

Chicago North Shore Jena Radnay October 27, 2023

If you're considering selling your home in Chicago's North Shore, it's essential to strike when the iron is hot. Timing can significantly influence the sale price of your home, the speed at which it sells, and the ease of the transaction process. North Shore real estate is particularly unique, with its distinct seasons, charming architecture, and fluctuating market trends. In this post, we'll explore the best times to sell your house to ensure you receive an optimum return on your investment.

Understanding the Seasons

The first step in understanding the North Shore real estate market is to consider the seasons. Each season has its advantages and challenges.


Traditionally, spring is touted as the best time to sell a home. After a long Chicago winter, potential buyers are eager to find a new place and settle in before summer. The blossoming flowers and greenery can make your home look even more appealing. Additionally, families looking to move prefer spring so they can be settled in by the next school year.

With the resurgence of foliage and flowers, it's crucial to ensure your yard and home exterior are in top shape. Freshly mowed lawns, pruned shrubs, and vibrant flowerbeds can boost your home's appeal. Plus, the longer daylight hours mean you can show your home later in the day, making it more convenient for potential buyers with busy schedules.

While there are more buyers in the spring, there are also more sellers. This can lead to increased competition, so it's essential to ensure your home stands out, whether it's with competitive pricing, staging, or offering flexible viewing times. Researching comparable sales in your area and working with a real estate professional like Jena Radnay can help you price your home correctly.


While the pace can slow down a bit in the summer, there's still a significant amount of activity. The warmer weather allows for more flexible showing times, and the longer days mean more opportunities to show your home in natural light. Make sure your home is comfortable during showings. If you have air conditioning, ensure it's in working order. Fans can also help circulate air and make interiors more pleasant.

Just like in spring, curb appeal is crucial. Ensure your lawn is regularly watered to keep it green, and gardens are well-maintained. This is also a great time to showcase any outdoor living spaces, like patios or pools.

Some potential buyers may be on vacation during the summer, leading to a potential dip in home viewings. However, those who are actively looking during summer are often serious buyers. With the right conditions and presentation, homes can sell quicker during the summer months. This is often due to buyers wanting to relocate before the new school year or before the colder months set in.


The autumn season can be a bit of a mixed bag. On one hand, the beautiful fall foliage can make for a picturesque backdrop for your home. However, as the holidays approach, the market can begin to slow down. Additionally, families with children going back to school may be hesitant to purchase a home during this time out of concern for disrupting their routine.

On the plus side, fall foliage can add a warm and inviting backdrop to your home. If you have deciduous trees on your property, they can be a visual highlight. Ensure that your yard is well-maintained and leaves are regularly raked. The mild temperatures of fall can also be a relief after the summer heat, making home tours more comfortable for potential buyers.

Wondering how to prepare to sell your home in the fall? Play up the coziness of the season. Consider staging your home with fall-themed decor, light up the fireplace if you have one, and use soft, warm lighting. With daylight diminishing, ensure that your home is well-lit both inside and out. Exterior lighting, in particular, can make your home look welcoming during evening viewings. As temperatures start to dip, indoor features become more appealing. Highlight spaces like finished basements, reading nooks, or home theaters.


North Shore winters can be harsh, which often results in a slower market. However, this doesn’t mean sales come to a halt. Serious buyers tend to house hunt during this time, and with fewer listings available, there's less competition. Those who house hunt during the winter months are typically more serious about purchasing, given the challenges of the season. This can lead to faster and more decisive sales.

When preparing to sell your home in the winter, there are a few things you should keep in mind. Make sure to regularly shovel driveways, walkways, and sidewalks to ensure they are safe for potential buyers. Apply salt or sand as needed to prevent icy patches. Be mindful, too, of holiday decor – while modest holiday decorations can make your home feel festive, avoid going overboard, which might distract buyers from the home's features. If your property shines in other seasons, consider displaying photos that showcase its spring blossoms, summer greenery, or fall foliage.

Evaluate Current Market Trends

While seasonal patterns provide a general guideline, it's also vital to stay updated on current North Shore real estate trends. An influx of new businesses, a surge in job opportunities, or changes in interest rates can significantly impact buyer demand. Keep a close eye on the local news, and consider speaking with a real estate professional who's in tune with the nuances of the North Shore market.

Prepare Your Home for Sale

Regardless of when you decide to sell, ensuring your home is in top condition will always yield the best results. Investing in minor repairs, decluttering, and staging can make a significant difference in the eyes of potential buyers. A well-presented home can fetch higher offers and reduce the time your property sits on the market.

Personal Considerations

Beyond market trends and seasons, personal factors should also influence your decision. If you're relocating for a job or expecting a family change, those circumstances can dictate the ideal time to sell. While the market is crucial, your personal and financial well-being should always be the priority.

Choosing the right time to sell your home in Chicago's North Shore requires a mix of understanding the local market, considering personal factors, and ensuring your home is in its best shape. The North Shore real estate market is always evolving, but by staying informed and being prepared, you can maximize your returns and make the selling process smooth and efficient.

If you're considering selling your home and want expert guidance tailored to the North Shore market, look no further. Jena Radnay is here to assist you with all your real estate needs. With a deep understanding of the local market dynamics and a passion for helping clients achieve their goals, Jena is the perfect partner for your selling journey. Reach out today and make the most of your North Shore real estate experience.

*Header photo courtesy of Jena Radnay

Work With Jena

Jena Radnay, and the focus of her real estate business, is all about people. Radnay’s love for real estate, houses, marketing, and people have allowed her business to grow organically, albeit explosively, in large part from referrals from her extensive network of contacts and connections.